Top 3 reasons why the ideation process should be kept separate from work management systems

Pondr was built specifically for collecting and managing ideas - about knowing what to work on next. Separate from a work management software, we knew how important it was to isolate the crucial process of ideation. Why?

Good ideas are a key ingredient to the long term success of any business, and managing them should be at the core of any innovation management strategy. The process should not be ad hoc or clumped in with other tasks. It deserves its own focus, not the odd brainstorming session within a work management structure.

Idea management is not a static concept, it is always shifting and changing, responding to the needs of the present. There are always ways to improve upon this valuable asset, and like any other component of a business, ideation requires a strategy. Here are our top three reasons why the ideation process needs be kept separate from work management:

Includes everyone and covers more ground

Ideas come from everywhere, therefore it’s a no brainer that the method for gathering them should also come from anyone, anywhere and at any time. Ideation should be collaborative and a shared responsibility. In our recent article about building bridges across teams, we go into more depth about this concept, and the importance of cross-conversation before employees are siloed off into departments.

Everyone on the team has a voice, and allowing employees to collaborate across departments neutralizes the creative hierarchy. This inclusive atmosphere not only makes employees feel engaged and motivated, but fosters more divergent thinking across an organization. Pondr’s unique anonymous feature also means a larger number of employees will contribute, and eliminate any potential bias. Aside from encouraging contribution from within, Pondr Communities also allow external members or customers to get involved.

Charged per team rather than per user, Pondr is the most cost effective option for involving everyone, no matter what their department, tenure or role.

Organization is the greatest benefit of tracking

Ideas can be so fleeting, left on post-it notes or within a never ending email thread, an attachment filed somewhere obscure, or maybe even exists as a memory in your head after someone made a comment in a meeting. Most organizations only have a loose strategy on how to collect them, and often times suggestions are framed as feedback rather than ideas. But ideas are too valuable and precious an asset to be thrown into the ethos of clutter.

Idea management software not only creates a structured process for cataloging and safeguarding ideas, but provides a way to evaluate and share them, allowing you to zero in on the ones that have the most potential. And aside from ideas themselves, everyone wants to know their efforts are being documented or captured in some way. This allows employees to build their reputation for idea generation and demonstrate thought leadership based on their previous performance of submitted proposals. It also helps a company with their succession planning, identifying and acknowledging where the good ideas are coming from.

Transparency equals efficiency

Keeping the decision-making process transparent is key. Everyone should be able to contribute, as well as see which ideas are deemed the most important and which ones should be worked on first. When everyone on the team knows why they are working on something, it also gives a sense of meaning and purpose.

Because task-based work creates pressing demands on our schedule, ideation can take a backseat. But if you have a dedicated system to this process, you are setting the groundwork for smoother, more efficient ways of working in the future. Pondr’s voting system, built for gathering as many ideas as possible, ensures only the best ideas win. This means you can prioritize what to work on next, saving money, time and effort.

In our features portion of the website, be sure to check out another timesaver: Pondr Ranking - an algorithm which identifies, based on historical performance of the people submitting and voting on an idea, which one should be pursued.

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